2020 International Echo Award
Madlen Satamian Recognized with 2020 International ECHO Awards
(Atlanta, GA), Celebrating one of the most prestigious direct response awards in the industry, CEO/Chief Strategist, Madlen Satamian, of Donor Detectives, Lolly Columbo, VP of Client Services, Brewer Direct and Steve Kerr Executive VP of Advancement, Wheeler Mission will attend the Association of National Advertiser’s Masters of Data & Technology Conference, March 2, 2020 in Orlando. Winning categories include:
Best Non Profit Campaign
Includes not-for-profit organizations, charitable foundations, cultural institutions, associations or political advocacy groups. Also included are fundraising, public health, safety and social action education programs carried out by nonprofits.
Best Integrated Campaign
Includes multimedia campaigns that identify and engage targeted audiences and lead to a direct call to action. Efforts demonstrate the channel strategies, execution, and measurable impact on the campaign while showing overall synergy and lift from integration.
Promoting and leveraging the Wheeler 125 Anniversary, coming alongside their capital campaign for the expansion of the Women and Children’s Center, it proved that a multi-channel, integrated strategy and stirring creative, would touch the hearts of existing and new donors. The campaign energized the community through digital, mail, traditional and even guerrilla media methods.
Campaign Goal: $1.25 million in 125 days. Result: $2.3 million and $4.2 million 6 months later.
A team of leading international judges representing agency disciplines, client brand teams, media, and channel experts, determining which submissions were worthy of an ECHO Award has never been higher. Industry marketing participants leveraged the power of data, analytics, and insights to drive growth, and continue to tackle the challenges they face, optimizing their own data and technology investments.