2021 Giving Prognosis: What about those COVID donors?
One of the concerns of 2020, as COVID was raging and donors to most frontline organizations were growing in exponentially, was whether these donors would stay and continue to support these organizations after COVID. We thought that these maybe similar to those who support disasters, but not necessarily the organization. One of our great partner […]
Facebook Ads + the Apple iOS 14 Update
What is iOS14.5? The highly anticipated release of Apple’s iOS14.5 update which was launched on April 26th, 2021 has created a lot of buzz from the new privacy updates and how it will impact digital marketing data. What does this mean for digital marketing tracking? How will this affected Facebook Ads? If an […]
Multi-Cultural Marketing: The Strategic Roadmap
In my many years as a fundraising professional and as a member of an ethnic minority myself (Armenian) I have always promoted Multi-Cultural Marketing to charitable organizations. I have seen it work when my team and I implemented various fundraising programs for nonprofits in the United States and Canada. What I finally figured out is […]
When Pigs Fly: How to Make Online Video Soar
“Where’s Papa going with that ax?” said Fern to her mother as they were setting the table for breakfast. “Out to the hog house,” replied Mrs. Arable. “Some pigs were born last night.” So begins the classic book, Charlotte’s Web. “What’s that got to do with your online videos?” you ask. Well… everything. Within those […]