Multi-Cultural Marketing: The Strategic Roadmap
In my many years as a fundraising professional and as a member of an ethnic minority myself (Armenian) I have always promoted Multi-Cultural Marketing to charitable organizations. I have seen it work when my team and I implemented various fundraising programs for nonprofits in the United States and Canada. What I finally figured out is […]
When Pigs Fly: How to Make Online Video Soar
“Where’s Papa going with that ax?” said Fern to her mother as they were setting the table for breakfast. “Out to the hog house,” replied Mrs. Arable. “Some pigs were born last night.” So begins the classic book, Charlotte’s Web. “What’s that got to do with your online videos?” you ask. Well… everything. Within those […]
What Does Election Year Really Mean to your Organization?
Every four years, when the national election comes around, all of us fundraising professionals start to worry. We all worry that the national election is going to adversely impact our fundraising efforts because our donors and potential donors will make donations to political campaigns. We start pouring over historical results. We start having conversations with […]
Find Your Direct Mail Donors Online
For years, direct mail has been the primary way to reach a household at a specific location with a fundraising message. Now, you can accurately reach the same household on the Internet through IP targeting. This gives you the power to link your direct mail fundraising with digital (online) fundraising – reaching your donor or […]